17 WORLD GASTROENTEROLOGY NEWS MAY 2016 Editorial | Expert Point of View | Gastro 2016: EGHS-WGO | WDHD News | WGO & WGOF News | WGO Global Guidelines | Calendar of Events Celebration of World Digestive Health Day 2015, “Heartburn: A Global Perspective,” in the Bolivarian Republic of Venezuela Maribel Lizarzábal, MD, PhD Gastroenterologist and Hepatologist Director of the WDHD Campaign 2015 event in Venezuela Guinwa Khaddaj, AF, MD Gastroenterologist Coordinator of the WDHD Campaign 2015 event in Venezuela Mildred Fuenmayor, MD Gastroenterologist Coordinator of the WDHD Campaign 2015 event in Venezuela In celebration of World Digestive Health Day (WDHD) 2015, the Hospital Universitario de Maracaibo, Gastroenterology Service “Centro Regional de Referencia en Gastroen-terología, Endoscopia y Hepatología” organized a campaign in Maracaibo focused on heartburn. The campaign aims included: implementation of an educational plan to expand the general knowledge of this disease and its complications through a continuing campaign of health information for patients and the general community; the per-formance of a continuing medical education program aimed at gastroen-terologists, family physicians, inter-nists, interns, residents, and general practitioners; a search for pharmaceu- Speakers during the question and answer round. Doctors and students at the conference at Colegio de Medicos del Zulia. tical company support for audiovisual equipment, posters and educational material printing; and development of outreach strategies (printing press, radio, TV, social networks). Activities during the campaign took place throughout the year and included: • Educational lectures to the com-munity at the Gastroenterology Service of the Hospital Universita-rio de Maracaibo. Twenty minute lectures were given daily by at-tending physicians, residents, and nutritionists in regards to gastro-esophageal reflux disease (GERD). There were an average of 15 to 20 attendees per lecture, totaling over 1,200 patients. Lecture topics included: 1. “GERD: definition, causes, and symptoms” 2. “What to do to prevent GERD (changes in lifestyle)” 3. “Nutrition in GERD” • Participation in local media pro-grams to promote the 2015 World Digestive Health Day campaign about heartburn and GERD. Tele-vision program appearances in-cluded: a one hour interview with Dr. Guinwa Khaddaj on “Pro-grama Familia y Salud” with Ivon Valdebenito and Daniel Pereira; and Dr. Maribel Lizarzábal on “ Global TV Rojas y Arenas.” Radio program appearances included: Dr. Marianela Añez on “Feria 106.9”; Dr. Niniveth Silva on
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